Four questions - short essay style Example | Topics and Well Written Essays - 1250 words

Four questions - short style - Essay ExampleIMC is meant to maintain a proper and crystal clear communication relation as one of the most important basic principles of IMC is to warrant consistency in messages being communicated. IMC is not only a close coordination of some or all promotional messages such as personal selling, advertisement, sales promotion, sponsorship etc, but also a very strategic tool to ensure consistency in each and every contacts between the flying its stakeholders including management, employees and customers. As some literatures noted, IMCs philosophy advocates that there should be a proper coordination in messaging so as to ensure that IMC facilitate multiple messaging with a single voice (Shimp, 2008).Marketing communication is a process of exchanging facts, ideas, opinions, emotions etc intimately the brand or the firm that are important for the marketer to impact customers behaviour and attitudes. An important principle of IMC suggests that marketin g communication should not only specify customers awareness about brand, but also should encourage them to respond to the desired action. If IMCs specific goal is to improve word-of-mouth, the messages should be able to affect customers corroborative talk about the brand.Assessing what present and hereafter customers want and need and what can satisfy them is a critically important requirement in marketing. A firm is not supposed to offer to its customers a product or service that it simply wants to produce or provide, but rather, it should see what its customers want now and in future and then to design and develop products or services accordingly. Marketing orientation is a process of organization-wide generation of market intelligence pertaining to current and future customers needs and wants. There are basically three dimensions in marketing orientation- They are-For example, the marketer of a computer manufacturing firm needs to foresee